Corridos · Sierreño · Banda
El As De La Sierra
El Patrón de Patrones — three decades of corridos sinaloenses, and the rooms are still full.
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Audience
1.4M
Monthly listeners
45M
Streams (top track)
30
Years on stage
1.6M
Followers
as of June 2026
Listen
Biography
In 1996, a corrido called "El Helicóptero Negro" took over Spanish-language radio across Southern California and turned José Heredia, a ranch kid from San José del Cañón, Sinaloa, into El As de la Sierra. Thirty years later he is one of the foundational voices of the corrido sinaloense — the "Patrón de Patrones" whose classics fill the setlists of today's young corrido stars. He has recorded for the same label, Titan Records, his entire career, and still tours the United States headlining theaters and casino showrooms with Banda Titanes Sinaloenses. 1.4 million people listen to him on Spotify every month, and his audience spans three generations.
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José Heredia learned music between furrows. Born in San José del Cañón, a ranch settlement in the sierra of Sinaloa, he grew up working the land — no music school, just a raspy voice and the plain-spoken storytelling that would become his signature.
His 1996 debut passed quietly; the corrido that followed it did not. "El Helicóptero Negro" exploded on Southern California radio and made him a fixture of the Los Angeles corrido scene almost overnight. He signed with Titan Records that year and never left — thirty years, one label, a loyalty almost unheard of in regional Mexican music.
What followed is one of the genre's great catalogs: "Catarino y los Rurales," "El Muchacho Alegre," "De Esta Sierra a la Otra Sierra," "Regalo Caro" — songs that defined the 90s corrido sinaloense and never stopped being played. He belongs to the lineage that runs from Chalino Sánchez through the great sierra voices to today's corrido movement.
Thirty years in, he is still recording and still drawing — sold-out casino showrooms, theater headlines, and recent collaborations that keep him on playlists next to the new generation. Puro pa' delante.
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Press
“Known for his signature corridos and norteño-sierreño sound, El As de la Sierra has built a loyal following with songs that blend traditional Mexican music with modern regional influences.”
— Weekly Voice, 2026
“El Patrón de Patrones — three decades on the same label, and his classics are still in every young corrido act's setlist.”
— Titan Records
Upcoming Dates
- vie 24 de jul
Bailazo Los 2 De La Sierra
A Mi Hacienda · Pico Rivera, CA
For Venues
Tech rider, input list and stage plot available on request.